Search Engine optimisation includes a number of strategies that fall into two main categories - Off-Page SEO (things that occur off your site that often cannot be controlled) and on-page SEO.
On Page SEO is the practice of optimising web pages to obtain organic traffic and improve a websites ranking in Search Engine Results Pages (SERP). This includes optimising:
When all of these are addressed, results in an improved webpage - attributed to On-Page SEO.
On-Page SEO depends on the content of the page meaning that anything on the website may be potentially effecting SEO. These can include text, meta data, multi media content, HTML code, CSS, Javascript and more.
This “content” is the main area of focus for search engine, meaning it should be the focus of any SEO marketing strategy.
CRU packages cover the basic requirements for On-Page SEO as well as assistance with content to hone your efforts.
Note: On-Page SEO does not correlate to conversions or increased sales, however it can impact traffic to your site.
Service Particulars:
This service has two types of packages, basic set up with content provided by the client or advanced set up with base content provided, but rewritten for the best SEO results.
Basic
- Add or update Focus Keyword to the SEO Title
- Add or update Focus Keyword to your SEO Meta Description
- Add or update Focus Keyword at the beginning of your content
- Add or update Focus Keyword in the content
- Recommend content length if exisiting content is too long or too short
- Add or update Focus Keyword in Subheadings (if present)
- Add or update an image with the pages Focus Keyword as alt text
- Update Keyword Density
- Add internal links if possible (these could be links to other pages on your site or external websites)
- Use Focus Keyword near the beginning of the SEO title
- Content readability suggestions
Note:
- Keywords are provided by the client.
- We will highlight pages with content issues and will need content from your end to fix them. No content creation is inclusive in this package
Advanced
- Add or update Focus Keyword to the SEO Title
- Add or update Focus Keyword to your SEO Meta Description
- Add or update Focus Keyword at the beginning of your content
- Add or update Focus Keyword in the content
- Recommend content length if exisiting content is too long or too short
- Add or update Focus Keyword in Subheadings (if present)
- Add or update an image with the pages Focus Keyword as alt text
- Update Keyword Density
- Add internal links if possible (these could be links to other pages on your site or external websites)
- Use Focus Keyword near the beginning of the SEO title
- Content readability suggestions
Note:
- Includes Keyword Research based on the number of pages within the package you select (1-5 Pages = 5 Keywords). This is due to ensuring unique keywords for each page.
- Includes On-Page SEO error fixing
- We will highlight pages with content issues and provide content based on our SEO specific AI content creator for signoff prior to updating. We do not write content from scratch, only update exisiting content to increase its SEO effectiveness