Add users to an account

To add users to a Tag Manager account:

1. Click Admin.
2. In the Account column, select User Management.
3. Click .
4. Select Add new users.
5. Enter one or more email addresses.
6. Set Account Permissions. User is selected by default, and this level allows the user to view basic account information. Select Administrator if the user should have the ability to create new containers and modify user permissions for accounts and containers.
7. Optional: Set Container Permissions for each container that you would like the user to have access to.
8. Click Invite. Each invited user will receive an invitation to use the container.
   

Recovering a Google Tag Manager account

Google Tag Manager enforces a strict policy against circumventing the in-product permissions. You could end up in a scenario where nobody in your organization has access to Tag Manager because you can not send a request to our support team to add users.

Tag Manager does not allow all admins to be removed - trying to do so results in an error. However, if a Tag Manager account has only one admin and that admin's Google user account is deleted elsewhere, Tag Manager cannot prevent that the account will be left without an admin.

To avoid getting locked out:

• Configure multiple administrators and actual user accounts instead of using shared logins, see instructions above.
• Make sure that your Google accounts are managed by someone within your organization not an outside agency or consultant.
• If you use the Google Marketing Platform: Link your Tag Manager account to your organization to get improved user management capabilities, for example, Seeing which users have access, Setting user policies, and more.

If your account has no admin

When an account or container has no admin, it will be automatically deleted. Remaining users with read access have 30 days to export their information from the trash can. If nobody in the account has read access, you must start over and retag the site.

To recover your Tag Manager container:

1. Export the container from the trash can, see Exporting information from the trash can.
2. Import the container into a new Google Tag Manager account where people in your organization have admin rights. See Import a container.
3. Ensure that you assign enough people with admin status, as recommended above.
   

Overview and pricing of this feature. Click here