How to find your Google Tag Manager Code

How to find your Google Tag Manager Code

CRU's policy is for all tagging, tracking and pixels to be managed on your Google Tag Manager account. For more information please see here. 


As CRU does not manage or support Google Services, clients' are expected to either manage this themselves or utilise an SEO agency. The good news is, once CRU has added your Google Tag Manager code to your website, all management of tagging/tracking and pixels can be done directly from your GTM account. 


In order to provide CRU with the necessary GTM code, please follow this guide:

STEPS


Implement GTM on WordPress manually

Step-1 Navigate to https://tagmanager.google.com and then log in using your Google username and password.

Step-2 Click on the ‘Create Account’ link:




Step-3 Enter your account name (you can use your company name as the account name) and then click on the ‘Continue’ button:



Step-4 Now click on the drop-down under ‘Country’ and select your country.


Step-5 Add the container name under ‘Container setup’ and select the container type. Then click on ‘Create’.


Step-6 Accept the Google Tag Manager Terms of Service Agreement by clicking the checkbox and then the ‘Yes’ button.



You will then see the Google Tag Manager installation code:


This code is made up of two parts. The first part goes into the head section of your web pages and the second part goes into the body section.


Submit these codes to CRU Support ensuring you have labelled which one is for the <head> and which is for the <body> of your website. 

Note: If you already have a GTM account then just click on the container ID to see the GTM installation code:





Step-7: Copy the first part of the GTM installation code. You can do this by clicking on the ‘Copy’ icon, like below.

Submit these codes to CRU Support ensuring you have labelled which one is for the <head> and which is for the <body> of your website. 


Once a CRU Support officer has responded informing these codes have been added complete the next step:


Step-8: Navigate back to your GTM account and then click on the ‘Submit’ button:



Step-9: Enter the version name and then click on the ‘Publish’ button to publish your container:




Step-10: Click on the ‘Workspace’ link (in the top navigation) and then click on the ‘Preview’ button:




It will open a new window, provide any URL of your website and click on ‘Start’.




Step-11: Another tab with the URL you have specified will open. Now navigate back to the GTM preview window. You should now see the below screen with a ‘Google container found’ notification along with the GTM container ID.




If you see the preview window with the above notification, then it means the Google Tag Manager is installed on your website.


It is important to remember that at this stage you have not yet installed Google Analytics on your website. You have installed only the GTM container tag on your website. 


In order to install Google Analytics on your website, you would first need to create a tag in GTM which fires Google Analytics pageview on all the pages of your website. Then you would need to preview and publish your container. Or you can choose to have Rank Math (our supported SEO plugin) track Google Analytics instead. See this article on how to add GA via Rank Math here.

If you are unsure which method to best use, please discuss this with your SEO agency as CRU does not provide SEO advice.
 



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